Our Home Selling Process
It can feel like the details are endless when you're selling a property. It is my job to streamline the process for you, ensuring every thing is completed as quickly and efficiently as possible. Here's an overview of the steps we'll be taking along the way.
We block time on Thursdays and Fridays of each each week to update our clients about the marketing on their home that week, the response rate, what’s planned for the next week, feedback from agents who showed their home, and market conditions that might affect their sale. This is also a great time for sellers to ask us questions. Whether you prefer a phone call or an email, that's what you'll get.
We will assist you in preparing your home for staging. We will help you to create a spacious feeling and make sure your home has the curb appeal it deserves. We know you want to increase the value of your home, and we will work together to assess your unique situation.
Home staging is the very best proven way to get top dollar for your home as you prepare it for sale. This is because staging sets the scene throughout the house to create immediate buyer interest in your property. This well then lead to your home selling for the highest possible price in today’s market.
Staging is a few things. It is intelligent merchandising. It is uncovering everything a house has to offer by depersonalizing it. This can mean anything from landscaping sprucing to simply removing knickknacks from shelves and counters.
We have a professional photographer shoot the photographs for all of our listings. This allows us the opportunity to take great shots of the home for use in our professionally prepared brochures and to prepare our Virtual Tours for all of our online marketing efforts.
Brochures in the home are professionally prepared with color photos of the property, listing features and benefits, survey and floor plan. It generally takes about three days after we receive the photos from the photographer to have the brochures done.
We enter all listings into the MLS on Thursday so you can be ready for showings on the weekend. It takes 2-3 days from the Photography Session to upload the 20-25 photographs and write the copy. The multiple listing service only allows 1000 characters so we want to focus on the bests features of the your home!
We feature your home on the Internet 24 hours a day/7 Days a week! Some homes are better candidates for Open Houses than others…it really depends on the location. Keep in mind that less than 1% of homes sell because of an Open House, so we focus the bulk of our marketing efforts on proactive ways to get YOUR home sold!
All of our listings are advertised on the Internet, through hundreds of web sites and search engines. Why is this important? 90% of buyers begin their search on the Internet, and 35% of the home buyers find the home they purchase on the Internet themselves. Our extensive web presence ensures our clients receive more exposure for their home’s listing than possible with any other real estate agent in the area.
We will counsel you on the most effective strategies for showings based on your needs and schedule. Regarding obtaining feedback, we do ask specific questions in our survey that is emailed to all showing agents about our price, condition of the home, and most importantly, is the buyer going to make an offer? You’ll receive the feedback at the same time we do. This is a partnership and we want to you informed!In addition to giving you feedback on showings, we send you other informative marketing reports weekly. We also update you on your competition; new listings, price reductions and homes that have gone under contract in your area.All buyer‘s will be prequalified so valuable time isn’t wasted, all offers reviewed and evaluated with you. Once you are under contract, all of the details will be handled for you.
- Sonia Dubois
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- Stephen Hathaway